Personal data processing policy
This is a courtesy translation. In case of any discrepancy, the Spanish version prevails.
- Data controller
- Arcetec Soluciones Tecnológicas S.A.S.
- NIT
- 900.557.979-0
- Version
- 2.2
- Effective from
- November 6, 2026
On this page
- Who is the controller of your data
- Who and what it applies to
- Legal framework
- Definitions
- Principles we follow
- What data we process
- How we obtain your data
- What we use your data for
- Your authorization
- Sensitive data and data of children and adolescents
- Your rights
- How to exercise your rights
- Who we share your data with
- Artificial intelligence and automated decisions
- Cookies and similar technologies
- Commercial communications
- How we protect your data
- How long we keep your data
- Our duties
- Effective date and changes to this policy
The essentials in one minute
- What data we use: Your contact and company details, what you tell us in forms, events and conversations, and technical browsing data.
- What for: To assist you, provide and improve our services, comply with contracts and the law and, unless you object, send you commercial information.
- Who we share it with: Only with providers that help us operate, under contract and with the same security requirements as ours. We do not sell data.
- How long: As long as each purpose requires and the law demands. After that, we delete or anonymize it.
- Your rights: Access, update, correct and delete your data, revoke your authorization, object to commercial contact and turn to the SIC.
- How to exercise them: Through the habeas data form or by email. We commit to responding within 10 business days.
1. Who is the controller of your data
In a nutshell: Arcetec Soluciones Tecnológicas S.A.S. decides how your data is processed and is accountable for it.
- Legal name
- Arcetec Soluciones Tecnológicas S.A.S.
- NIT (tax ID)
- 900.557.979-0
- Registered address
- Bogotá D.C., Colombia
- Data protection email
- habeas-data@arcetec.com.co
- Phone
- +57 300 307 3994
- Website
- arcetec.com.co
In this policy, “Arcetec”, “we”, “us” and “our” refer to this company.
2. Who and what it applies to
In a nutshell: To all personal data that Arcetec processes as controller, whatever the channel through which it arrives.
This policy applies to the databases and files containing personal data that Arcetec processes as controller, regardless of the channel through which the data arrived: the arcetec.com.co website in any of its languages, forms and quote tools, the virtual assistant, WhatsApp, email, phone, meetings, events, open calls, social media and the contractual relationship. It protects these people (data subjects):
- Clients and their employees: contacts, users and administrators of our solutions.
- Prospects and website visitors.
- Attendees of events, webinars and courses, and participants in open calls.
- Suppliers, partners and contractors, and their representatives.
- Employees, former employees and candidates.
3. Legal framework
In a nutshell: This policy complies with Colombian personal data protection law.
- Political Constitution, Article 15: the right to privacy and to habeas data.
- Statutory Law 1581 of 2012: general personal data protection regime.
- Decree 1377 of 2013, compiled in Decree 1074 of 2015: authorization, processing policies and exercise of rights.
- Law 2300 of 2023: channels, hours and frequency of commercial communications.
- Single Circular (Circular Única) of the Superintendence of Industry and Commerce (SIC), Title V: instructions on personal data protection.
The Superintendence of Industry and Commerce, through its Office of the Deputy Superintendent for Personal Data Protection, is the authority that oversees compliance.
4. Definitions
In a nutshell: The legal terms used in this policy, explained.
- Authorization
- Prior, express and informed consent of the data subject for their data to be processed.
- Privacy notice
- Verbal or written communication that informs the data subject that this policy exists, how to consult it and the purposes for which their data will be processed.
- Database
- Organized set of personal data that is subject to processing.
- Personal data
- Any information linked or that can be associated with one or more identified or identifiable natural persons.
- Public data
- Data that is not semi-private, private or sensitive; for example, a person's profession or trade, their status as a merchant and data contained in public records.
- Semi-private data
- Data that is not intimate, confidential or public, and whose disclosure may be of interest to its data subject and to a certain sector, such as financial and credit data.
- Private data
- Data that, because of its intimate or confidential nature, is relevant only to its data subject.
- Sensitive data
- Data that affects the data subject's privacy or whose misuse may lead to discrimination: racial or ethnic origin, political orientation, religious or philosophical beliefs, membership in trade unions or social organizations, health, sex life and biometric data.
- Data processor
- Natural or legal person that processes personal data on behalf of the controller.
- Data controller
- Natural or legal person that decides on the database and the processing of the data.
- Data subject
- Natural person whose personal data is subject to processing.
- Processing
- Any operation on personal data: collection, storage, use, circulation or deletion.
- Transfer
- Sending data to a recipient that is, in turn, a data controller, inside or outside Colombia.
- Transmission
- Communication of data to a processor, inside or outside Colombia, so that it processes the data on behalf of the controller.
5. Principles we follow
In a nutshell: We use your data only for what we tell you, with your authorization, securely and confidentially.
- Legality: Processing is subject to the law and to the regulations that implement it.
- Purpose: Each use serves a legitimate purpose that is disclosed to you.
- Freedom: We process your data only with your prior, express and informed authorization, except for the exceptions provided by law.
- Truthfulness or quality: Information must be truthful, complete, accurate, up to date and understandable.
- Transparency: You can find out at any time what data we hold about you.
- Restricted access and circulation: Only authorized people access your data, and we do not publish it on the internet without controls.
- Security: We protect your data with technical, human and administrative measures.
- Confidentiality: Those who process data keep it confidential, even after their relationship with Arcetec ends.
6. What data we process
In a nutshell: Identification and contact data, data about your company, your relationship with us and your browsing. We do not ask for sensitive data unless it is essential and you authorize it.
| Category | Examples | Whose |
|---|---|---|
| Identification | First name, last names, ID type and number, job title | All data subjects |
| Contact | Email, phone, city, country, address | All data subjects |
| Company and professional profile | Legal name, NIT, sector, size, website, department and job level, public professional profile (for example, LinkedIn) | Clients, prospects and suppliers |
| Business relationship | Requests, quotes, contracts, billing, support, communication history and response to campaigns (opens, clicks, unsubscribes) | Clients and prospects |
| Conversations | What you write in forms, in the virtual assistant, on WhatsApp or by email | Anyone who writes to us |
| Browsing and technical data | IP address, device, browser, pages visited, source of the visit and cookies | Website visitors |
| Financial and tax | Bank account, tax and payment information | Clients and suppliers |
| Employment | Résumé, education, experience, references, social security and payroll | Employees and candidates |
| Image and voice | Photographs and recordings of events, webinars and recorded meetings | Attendees and participants |
| Authorizations and preferences | Date, channel and content of your authorization; contact and cookie preferences | All data subjects |
Sensitive data. Arcetec does not ask for it in its commercial forms. It processes it only when it is essential—for example, health data to enroll an employee in social security, or a dietary restriction for an event—and with explicit authorization. If we receive it without having asked for it, we delete it.
7. How we obtain your data
In a nutshell: The data you give us, the data generated when you use our channels and the data that comes from public sources.
- From you, directly: website forms, quote tools, subscriptions, the virtual assistant, WhatsApp, email, calls, meetings, events and open calls.
- When you use our channels: technical and browsing data, and cookies according to the preferences you choose.
- From public sources: the commercial registry (RUES), corporate websites, professional profiles that their owners made public, published job openings and public procurement (SECOP).
- From commercial information providers that operate under their own compliance frameworks.
- From third parties: your company, when it designates you as a contact, and people who refer you.
8. What we use your data for
In a nutshell: To assist you, provide our services, comply with contracts and the law, maintain security and, unless you object, keep you informed.
Clients and prospects
- Respond to requests for information, demonstrations, quotes and commercial contact.
- Prepare proposals; enter into and perform contracts; invoice, collect payment and provide support.
- Identify, based on public information, companies that our solutions can serve, and prioritize commercial contact.
- Send information about Arcetec's products, services, events, content and news, including the solutions of its technology partners that Arcetec sells.
- Measure satisfaction and conduct surveys and market research.
Website visitors and users of our channels
- Operate the website, remember your preferences (language, theme and cookies) and protect it against fraud and bots.
- Measure website usage and campaign effectiveness, with your consent for analytics and marketing cookies.
- Handle your conversations in the virtual assistant and on WhatsApp.
Event attendees and participants in open calls
- Manage registration, attendance, certificates and evaluation.
- Publish photographs and recordings of the event on our channels, when this is disclosed at registration.
- Evaluate applications and communicate the results.
Suppliers, partners and contractors
- Select, evaluate and register suppliers; enter into and perform contracts; and make payments.
- Check restrictive lists and background records, when required by law or by commercial prudence.
Employees and candidates
- Carry out recruitment processes.
- Manage the employment relationship: contract, payroll, social security, well-being, training, performance evaluation and occupational health and safety.
- Issue employment certificates, including after the relationship has ended.
For all data subjects
- Comply with legal, accounting and tax obligations, and respond to requests from authorities.
- Protect the security of information, of our systems and of people.
- Handle inquiries, claims and the exercise of your rights.
- Prepare internal statistics and reports with aggregated or anonymized data.
- Defend Arcetec's rights in judicial or administrative proceedings.
9. Your authorization
In a nutshell: We ask for your permission before processing your data, except in the cases exempted by law, and we keep proof of it.
Arcetec requests your prior, express and informed authorization no later than when it collects your data, and tells you what it will use the data for. You may give it in writing, electronically (for example, by checking a box on a form), orally or through unequivocal conduct—such as writing to us to request information—from which it can be concluded that you granted it. Silence is never construed as authorization. Arcetec keeps proof of each authorization.
Under Article 10 of Law 1581 of 2012, authorization is not required in the case of:
- Information requested by a public or administrative entity in the exercise of its legal functions, or by court order.
- Data of a public nature.
- Cases of medical or health emergency.
- Processing authorized by law for historical, statistical or scientific purposes.
- Data related to the civil registry of persons.
Commercial prospecting. When Arcetec contacts a company based on public information, it uses public data or professional contact data; in each communication it identifies itself, explains how to exercise your rights and offers a simple way to stop receiving messages. If you object, we stop contacting you.
You may revoke your authorization at any time, except when there is a legal or contractual duty to retain the data.
10. Sensitive data and data of children and adolescents
In a nutshell: Answering questions about sensitive data or about minors is always optional and never a condition for our services.
Sensitive data. When Arcetec needs a piece of sensitive data, it will inform you that you are not required to provide it, what the data is and what it will be used for, and it will ask for your explicit authorization. No activity is conditional on you providing sensitive data.
Children and adolescents. Our services are aimed at companies, and we do not knowingly collect data from people under 18. If it were necessary—for example, an employee's beneficiaries or an educational activity—the data will be processed with the authorization of their legal representative, respecting their best interests and fundamental rights and, where possible, taking their opinion into account according to their maturity.
11. Your rights
In a nutshell: You can access, update, correct and delete your data, revoke your authorization, object to commercial contact and turn to the SIC. Consulting your data is free.
- Know and access: Find out what data of yours we process and access it free of charge.
- Update and rectify: Correct data that is partial, inaccurate, incomplete or misleading.
- Request proof of authorization: Receive a copy of the authorization you gave us, except when the law does not require it.
- Know how we use it: Be informed, upon request, of how we have used your data.
- Delete and revoke: Ask us to delete your data or withdraw your authorization, if there is no legal or contractual duty to retain it.
- Object to commercial contact: Stop receiving commercial communications whenever you want, using the link in each email or by writing to us.
- Turn to the SIC: File complaints with the Superintendence of Industry and Commerce, after having first contacted Arcetec.
You may consult your data free of charge at least once every calendar month and whenever this policy changes substantially. If you request more frequent consultations, Arcetec may only charge the costs of shipping, reproduction and, where applicable, certification of documents.
Who may exercise them: you, upon proving your identity; your successors in title, upon proving that status; your representative or attorney-in-fact, upon proving the representation; and anyone designated by stipulation in favor of or on behalf of another. The rights of children and adolescents are exercised by those authorized to represent them.
12. How to exercise your rights
In a nutshell: Write to us through the form or by email. We commit to responding within 10 business days; the law sets maximums of 10 business days for inquiries and 15 for claims.
Responsible area. Arcetec's Personal Data Protection Area handles inquiries, claims and requests from data subjects through these channels:
- Form: arcetec.com.co/habeas-data. It gives you an identifier to track your case.
- Email: habeas-data@arcetec.com.co, with the subject line “Hábeas data”.
- In writing: at our registered address in Bogotá D.C., Colombia.
Every request requires proof of your identity (an identity document or demonstrable ownership of the email address you write from) or that of your representative.
- Inquiry: 10 business days (+5 extension). To find out what information we hold about you.
- Claim: 15 business days (+8 extension). To correct, update or delete data, revoke your authorization or report non-compliance.
What a claim must contain: your identification, a description of the facts giving rise to it, the address or email where you want to receive the response, and any documents you wish to rely on.
- If the claim is incomplete, we will ask you to complete it within 5 business days of receiving it. If 2 months pass without you doing so, you will be deemed to have withdrawn it.
- No later than 2 business days after receiving the complete claim, we will mark the data with the legend “claim in process” and its reason, until it is resolved.
- If the claim does not concern Arcetec, we will forward it to the appropriate party within a maximum of 2 business days and inform you.
- We will respond through the channel you indicated, with our decision and the actions taken.
Before turning to the SIC. To file a complaint with the Superintendence of Industry and Commerce, you must first have completed the inquiry or claim process with Arcetec (a procedural prerequisite under Article 16 of Law 1581 of 2012).
Deletion of data and revocation of authorization do not apply when you have a legal or contractual duty to remain in the database.
13. Who we share your data with
In a nutshell: With providers that help us operate, under contract and only for our purposes. Some are outside Colombia. We never sell your data.
Arcetec does not sell or rent personal data. It shares it only in these cases:
- Data processors: technology providers that process data on Arcetec's behalf, only for the purposes of this policy and under a contract that requires them to maintain confidentiality and security.
- Vendors and partners, such as Microsoft, when needed to prepare a quote, register an opportunity or activate licenses you requested.
- Authorities, when required by law or by court order.
- Corporate reorganizations (merger, spin-off or sale): whoever receives the data will assume the obligations of this policy.
Our main providers:
| Provider | What for | Where |
|---|---|---|
| Microsoft Corporation (Azure and Microsoft 365) | Hosting of the website and its databases; email, collaboration and internal notifications | Microsoft data centers (United States or other regions) |
| Twilio Inc. (SendGrid) | Sending emails and recording their delivery | United States |
| Anthropic PBC, OpenAI L.L.C. and Google LLC (Gemini) | Artificial intelligence: virtual assistant, writing and prospect analysis | United States |
| Google LLC (Analytics and Tag Manager) | Measuring website usage, with your consent | United States |
| Meta Platforms, Inc. and LinkedIn Corporation | Measuring advertising campaigns, with your consent | United States |
| Cloudflare, Inc. (Turnstile) | Protecting forms against bots | United States |
| Green API | Connecting our WhatsApp channel | Outside Colombia |
| Apify Technologies s.r.o. | Collecting public company information | European Union |
| Lusha Ltd. | Professional contact information for companies | Israel and United States |
International transfers and transmissions. When your data leaves Colombia, Arcetec sends it to countries with an adequate level of protection according to the SIC or with equivalent contractual safeguards, and requires each provider to apply security measures equal to or stronger than its own. It also requires artificial intelligence providers not to use your data to train their models.
The list of providers may change; the current one is the one published here. If you would like to know more about any of them, write to us at habeas-data@arcetec.com.co.
14. Artificial intelligence and automated decisions
In a nutshell: We use artificial intelligence to respond and to prioritize, always with people in charge. No decision with effects on you is made by a machine alone.
- Website and WhatsApp virtual assistant: it responds using artificial intelligence and can hand the conversation over to a person on our team. Do not enter sensitive data in it.
- Commercial prioritization: we assign an interest score to companies and contacts based on public signals, such as job openings, posts or events. It is an internal tool for organizing the sales team's work: it does not produce legal effects for you or decide anything on its own.
- Writing and translation: artificial intelligence helps write and translate content; commercial communications are sent under the supervision of our team.
Artificial intelligence providers process data only to deliver each response, under enterprise terms of use that exclude using it to train their models.
16. Commercial communications
In a nutshell: We write to you only through permitted channels, during the hours set by law, and you can unsubscribe with one click.
- Every commercial email includes a link to unsubscribe. The unsubscribe takes effect without delay and is recorded.
- We respect the channels, hours and frequency set by Law 2300 of 2023: Monday to Friday, from 7:00 a.m. to 7:00 p.m., and Saturdays, from 8:00 a.m. to 3:00 p.m. Never on Sundays or public holidays.
- Contact with prospects is made through corporate channels and stops as soon as you object.
- You will continue to receive only the messages necessary for a contract or a request in progress.
17. How we protect your data
In a nutshell: With encryption, restricted access, two-factor authentication, backups and an incident response plan.
- Encryption: In transit (TLS) for all communications, and at rest for credentials and secrets (AES-256-GCM).
- Permission-based access: Each person accesses only what their role requires, with multi-factor authentication for administrative staff.
- Auditing: We log access to and changes made to the data.
- Backups: Daily, with 30-day retention.
- Credential rotation: Service credentials are renewed periodically.
- People: Confidentiality commitments and data protection training for the team.
- Incident response: A documented procedure to contain, investigate and notify.
If an incident compromises your data, Arcetec will report it to the SIC within the time limits it sets and, where appropriate, to the affected data subjects, together with the measures taken.
18. How long we keep your data
In a nutshell: Only while it serves its purpose and the law requires it. After that, we delete or anonymize it.
| Data of | How long |
|---|---|
| Prospects and event attendees | 24 months from the last interaction |
| People who object to contact | Their data is anonymized after 6 months; for 24 months, only the minimum needed to avoid contacting them again is kept |
| Deletion requests | The data is deleted or anonymized within a maximum of 10 business days; the record of the request is kept for 24 months as proof |
| Clients and suppliers | During the relationship and afterwards, for the time required by accounting, commercial and tax regulations (up to 10 years) |
| Employees | During the relationship and afterwards, for the time required by labor and social security regulations |
| Candidates | For the duration of the recruitment process and, if you authorize it, for future openings |
| Website visitors | According to the duration of each cookie and the settings of each analytics tool |
Term of the databases. Arcetec's databases will remain in force for as long as the company carries out its corporate purpose and the purposes that justify the processing continue to exist.
19. Our duties
In a nutshell: The law requires us to guarantee your rights, protect your data, keep it up to date and respond to you on time. We also oversee our providers.
As data controller, Arcetec undertakes to:
- Guarantee you, at all times, the full and effective exercise of the right of habeas data.
- Request and keep a copy of your authorization, and inform you of the purpose of the processing and of your rights.
- Keep the information with the security necessary to prevent its alteration, loss, consultation, use or unauthorized or fraudulent access.
- Keep the information truthful, complete, accurate, up to date and understandable, and rectify it when it is incorrect.
- Provide its processors only with data whose processing is authorized, and require security and privacy from them at all times.
- Handle inquiries and claims within the terms set by law, and report when a piece of data is under dispute.
- Report security incidents to the SIC and comply with its instructions and requirements.
When it acts as processor—for example, within a client's tenant—Arcetec processes the data only on the controller's instructions, keeps it confidential, applies security measures, updates or deletes the data when the controller so indicates, and informs the controller of any incident.
When the law requires it, Arcetec registers its databases in the SIC's National Database Registry (Registro Nacional de Bases de Datos, RNBD) and keeps that registration up to date.
20. Effective date and changes to this policy
In a nutshell: This version is effective from November 6, 2026. If anything important changes, we will let you know in advance.
This version is effective from November 6, 2026 and updates the name of the solution cited as an example (CoworkOne). Version 2.1, of October 31, 2026, updated the registered address of version 2.0, of October 24, 2026, which replaced the policy published on September 27, 2021 and the privacy notice for commercial prospecting. The authorizations you granted remain valid for the purposes that were disclosed to you.
Substantial changes—regarding the identification of the controller or the purposes—will be communicated to you before they take effect, on this website, in the footer of commercial emails or directly. If the purposes change, we will ask you for a new authorization.
This policy is published in Spanish, English and Portuguese. If there are differences between the versions, the Spanish version prevails.
Frequently asked questions
Does Arcetec sell my data?
No. Arcetec does not sell or rent personal data. It shares it only with providers that work on its behalf, with vendors when you request something that requires it, and with authorities when the law requires it.
How did you get my data if I never wrote to you?
Most likely from a public source, such as the commercial registry or a public professional profile, or from a commercial information provider. You can ask us where your data came from and object to contact at any time.
How do I stop receiving commercial emails?
Use the unsubscribe link at the bottom of each email, or write to habeas-data@arcetec.com.co. You will continue to receive only the messages necessary for a contract or a request in progress.
How long does it take you to respond to my request?
We commit to responding within 10 business days. By law, inquiries have a maximum of 10 business days, extendable by 5, and claims a maximum of 15 business days, extendable by 8.
Do you use artificial intelligence with my data?
Yes: in the virtual assistant, for writing and for prioritizing sales work, always with people in charge. No decision with effects on you is automated, and artificial intelligence providers cannot train their models with your data.
What can I do if I am not satisfied with the response?
You can file a complaint with the Superintendence of Industry and Commerce (sic.gov.co), after having submitted your inquiry or claim to Arcetec.
Version history
- 2.2 · November 6, 2026: The solution cited as an example of processing within a client's tenant is now called CoworkOne (formerly Cowork Arcetec con Microsoft 365).
- 2.1 · October 31, 2026: The data controller's registered address changes to Bogotá D.C., Colombia.
- 2.0 · October 24, 2026: Unified policy: integrates the privacy notice for commercial prospecting and adds definitions, principles, duties, providers, artificial intelligence, cookies, retention periods and the complete procedure for inquiries and claims.
- 1.0 · September 27, 2021: First personal data processing policy.
Do you have a question about your data?
Arcetec's Personal Data Protection Area will answer you. Write to us through the form, which gives you an identifier to track your case, or by email.
Go to the habeas data form · habeas-data@arcetec.com.co · +57 300 307 3994 · Bogotá D.C., Colombia