Lienzo: AI social media content, with your company's brand.

Lienzo de Arcetec is the social media content generation platform from ARCETEC SOLUCIONES TECNOLÓGICAS SAS. You describe a topic in a chat and it produces finished pieces—carousels, ads and stories—with the brand's colors, typography and logo applied automatically, in the exact dimensions of each network: square, vertical and story. Each format keeps its own design instead of a rescaled copy, so a piece designed for Instagram doesn't arrive distorted on LinkedIn. The design draws on a library of graphic recipes that carry no color of their own: they take it from the brand they are applied to, so two different companies never get similar-looking pieces. It also builds the complete editorial calendar from a guideline, a topic and a date range, with a content pillar, hook, copy and hashtags for each post, and schedules it for each network's peak-reach hours in Colombia time. On Instagram and Facebook it publishes automatically; on the other networks it leaves the content ready and scheduled for upload. It is multi-brand, with sign-in through Microsoft Entra ID, administrator, editor and viewer profiles, per-brand permission assignment and archiving of pieces in SharePoint. Arcetec implements, integrates and supports the platform from Cajicá, Cundinamarca, for companies and agencies in Colombia and Latin America.

Describe the topic the way you would to a colleague, and Lienzo de Arcetec returns finished pieces: with your brand already applied and in the exact dimensions of each network. Then it builds the month's calendar and leaves it scheduled.

• Unique pieces: not templates that ten other companies are already using.
• Every network in its exact format, with its own design rather than a rescaled copy.
• What you see on screen is exactly what gets exported and published.

Editor de Lienzo de Arcetec: a la izquierda alguien pide un carrusel por chat, en el centro se ve la pieza ya diseñada con la marca Comunidad, y abajo la tira con el gancho, el desarrollo y el cierre de la serie completa.

Posting consistently no longer depends on someone having time.

A company's social media problem is almost never ideas: it's that the person who knows how to design is busy, and with no piece there's no post.

• Just ask in plain words — You type the topic in a chat, the way you'd say it to someone on your team. No need to pick a template, line up boxes or know anything about design to get something presentable.
• It comes out on brand — You define the brand once—two colors, the typography and the logo—and every piece comes out with it. Nobody has to remember, and old versions of the logo stop circulating in group chats.
• Several brands, one team — Each person signs in with their work account and sees only the brands assigned to them. An agency or a business group works for all its clients without switching tools.

From topic to post, without opening a design tool.

1. Step 01 · You give it the topic — A topic, a link or some pasted text. Choose the brand and which network it's for, and that's it.
2. Step 02 · It designs the pieces — It builds the full arc—hook, body and close—with the brand's palette and typography.
3. Step 03 · You fine-tune it by hand — A visual editor on top: move, align, change a line of text or a photo. With history for each slide.
4. Step 04 · It's scheduled and published — At each network's peak-reach time. Instagram and Facebook go out on their own; the rest is left ready.

One design per format, not a stretched image

It's the difference between publishing on several networks and publishing the same thing on several networks.

A square isn't a cropped vertical. When a tool exports the same design in three sizes, the headline that was centered ends up stuck to the edge and the logo falls outside the story's safe area. Lienzo de Arcetec keeps a dedicated design for each format. When it adapts a piece it doesn't rescale it: it lays it out again, and you can retouch each version separately without one overwriting the other. And before publishing, it checks that the piece has a design in the target format. Without that check, one format's design gets published on the wrong canvas, with no visible error.

• Square, vertical and story, each with its own layout
• Adapting re-lays out the piece; it doesn't stretch or crop
• Each format can be retouched separately
• It won't publish to a format that has no design

Comparación de los tres lienzos de Lienzo de Arcetec —cuadrado, vertical y de historia— con la misma pieza, Su conjunto no necesita más reglas, maquetada de forma distinta en cada uno en vez de reescalada.

Everything you need between the idea and the post.

It isn't an image generator: it's the complete chain, from the moment someone proposes a topic until the piece is published and archived where it belongs.

• A chat that designs — Give it a topic, a link or some text and it builds the complete piece: the hook that stops the scroll, the body and the close with a call to action. It also suggests alternative hooks for you to choose from.
• A visual editor on top — What the AI proposes isn't set in stone. You move, resize and align, change a typeface or a photo, and work in layers. With history for each slide, so you can go back without starting over.
• Your identity, applied automatically — Two colors and a logo define the brand; the rest of the palette is derived, in light and dark versions. You can upload your own typefaces and set the art direction for photos.
• The month's calendar — Give it a guideline, a topic and a date range and it builds the full content grid: what gets published, on which network, on what day and why. Each post comes with its content pillar, its hook and its copy.
• At the right time — It spreads posts across each network's peak-reach windows, prevents two pieces from the same brand from clashing, and always works in Colombia time, which is fixed by design and doesn't depend on where the service runs.
• Pieces stay in your SharePoint — Every published piece is archived in its brand's library, with the folder structure and permissions you already have. One campaign's work becomes the starting point for the next.

No templates your competitors are already using

The reason template-made pieces can be spotted a mile away is that they are literally the same.

Banco de recetas gráficas de Lienzo de Arcetec: miniaturas de las composiciones disponibles —portadas, splits editoriales, cifras destacadas, pasos, citas y comparaciones— dibujadas como esqueletos sin color, porque cada receta toma la paleta de la marca a la que se aplica.

Lienzo de Arcetec doesn't start from templates: it starts from composition recipes. A recipe says where the visual weight goes—a full-bleed cover, an editorial split, a figure over a photo, steps along a rail—but it doesn't carry a single color of its own. Color, typography and graphic motif are supplied by your brand when it's applied. That's why the same recipe used by two different companies doesn't produce two similar pieces, and why the library grows without anyone having to redo anything when you change your identity. The result is content people recognize as yours before they read the name, which is exactly what a shared template can't deliver.

73 Ready-to-use ideas

How it's delivered, and what it needs on your side

It's a service, not software you install. This is exactly what Arcetec operates and what remains yours.

Lienzo de Arcetec runs in Arcetec's cloud, in a dedicated instance for your organization: its own deployment and database, without sharing space with any other client. We take care of the infrastructure, updates, backup and monitoring. Your brands, your social media accounts and the pieces you archive remain yours, and you authorize and revoke each network's credentials yourself, from the network itself. On your side you need a Microsoft 365 tenant and an administrator to authorize the application. If you don't have one, or have no one to manage it, we create it in your company's name and operate it for you.

• Your dedicated instance, not a shared space
• Requirement: a Microsoft 365 tenant and an administrator to authorize
• If you don't have one, we create it in your name and manage it
• A defined setup fee plus a monthly fee, with no per-piece charges

Reparto del servicio en dos zonas: de un lado, Operated by Arcetec —la instancia dedicada, las actualizaciones y el soporte—; del otro, Remains yours —el tenant de Microsoft, los documentos y la información—, conectados por un registro de aplicación que autoriza un administrador del cliente y que puede revocar cuando quiera.

Lienzo de Arcetec in four figures

What it ships with on day one, without commissioning anything from a designer.

• 14 — Composition recipes, none with a color of its own
• 3 — Formats with independent designs, not rescaled
• 7 — Networks planned and scheduled from a single place
• 40 — Curated typefaces, in addition to your brand's own

An AI with its hands tied where it matters.

The agent reads web pages to research, so you have to assume someone will try to hide instructions from it. What decides whether that's a problem isn't good intentions: it's what the agent simply can't do.

• The agent can't publish — Publishing and scheduling aren't among the actions it's allowed to take: it isn't a rule it has to follow, the path simply doesn't exist. An instruction hidden in a page it has read can't push anything out to your networks.
• It doesn't inherit your credentials — It runs with an allowlist of environment variables and in its own working folder. If it inherited the process's full environment, any malicious text it read would have access to every secret.
• Files aren't public — The images you upload aren't served as static files: they go through a permissions check. It's the difference between an unpublished piece being private and anyone being able to reach it just by guessing its address.
• Someone else's resource doesn't exist — If someone requests something from a brand that isn't assigned to them, the answer is "doesn't exist," not "not allowed." Confirming that it exists would already leak that the brand is your client.
• Permissions by brand — The brand is the unit of assignment: whoever has it sees its pieces, its campaigns and its accounts, and nothing else. Three profiles—administrator, editor and viewer—using the work accounts you already manage.
• Minimal access to SharePoint — The connection is limited to the site you authorize, not the whole tenant. And if the configuration fails, the system keeps working with a warning instead of losing the day's work.

The whole month, planned in an afternoon

It isn't a list of dates: it's a plan with a reason behind every post.

Give it a guideline, a topic and a date range, and Lienzo de Arcetec builds the full content grid: what gets published each day, on which network and which content pillar it serves. Each post arrives with its hook, copy and hashtags already written. Then it generates the creatives for the whole grid, one by one or in batches, and suggests posting times. It spreads posts across each network's peak-reach windows and keeps two pieces from the same brand from stepping on each other on the same day. All in Colombia time, which is fixed by design. And nothing gets scheduled without someone approving it.

• Content pillar, hook, copy and hashtags for each post
• Several networks in the same plan, each with its own tone
• Peak-reach times per network, with no brand collisions
• Human approval before anything is scheduled

Parrilla editorial de Lienzo de Arcetec para la marca Comunidad: cada publicación planificada con su red, su pilar de contenido, el gancho con el que abre y el día y la hora en que saldrá.

Connected to your accounts, and honest about which ones

Today Instagram and Facebook publish on their own. The rest are left scheduled and ready, with the creative done.

Panel de redes de Lienzo de Arcetec para la marca Comunidad: cada cuenta conectada con su estado, distinguiendo las que publican solas de las que quedan programadas y listas para subir a mano.

You connect Instagram and Facebook by authorizing the application once: it discovers the linked pages and accounts on its own, without asking you for passwords or tokens. For the other networks, publishing is manual, and we say so here, not in the fine print. They're scheduled the same way: when the time comes, the post appears ready with the generated piece and the copy written, so you can upload it in one go. It's a reminder with the work already done, not automatic publishing. And you can check each account whenever you like: it verifies identity, permissions and expiration without publishing anything, so you find out a permission has expired before a campaign fails.

• Instagram and Facebook: publish automatically
• LinkedIn, X, Threads, TikTok and YouTube: scheduled and ready
• Checking an account doesn't publish anything
• It alerts you to an expired permission before something fails

Questions we get before signing.

Including the uncomfortable ones, which are the ones that really decide whether this works for your operation.

We use it ourselves for our own brands.

Lienzo de Arcetec was born because posting consistently on the social media of Arcetec and its products depended on someone having a free afternoon. Everything on this page is in internal use.

• Nothing for you to operate — Lienzo de Arcetec runs in Arcetec's cloud, in a dedicated instance for your organization. Infrastructure, updates, backup and monitoring are on our side.
• The price doesn't grow with what you publish — The monthly fee doesn't depend on how many pieces you generate or how many times you publish. In a content tool that matters more than anything else: the month you need to produce the most is exactly when you don't want to think about cost.
• Built for agencies and groups — Each brand with its own identity, accounts and permissions. A business group or an agency serves all its clients without duplicating tools or mixing material.
• We implement it — Arcetec installs it, connects the tenant, defines the brands with your marketing team, links the social media accounts and trains the people who will use it. We don't hand over a repository and wish you luck.
• Support in Spanish, in Colombia time — A team in Cundinamarca that responds in your time zone, with response times committed in writing.
• No lock-in — Every published piece is archived in your libraries from day one, with your permissions. If you leave the service tomorrow, your material is already where it always was: there's nothing to export or claim from us.

These pages are also part of the same line.

The other pages in this line, so you can continue wherever fits.

Microsoft 365

• Microsoft 365 for business — Exchange, Teams, SharePoint, Entra ID and Intune, well governed.
• Microsoft 365 Copilot for Business — Get more out of Microsoft 365 Copilot in your company with role-specific use cases. Increase productivity and real adoption of the tool.
• LMS on Microsoft 365 — Corporate training inside the Microsoft 365 you already pay for.
• Cowork Arcetec with Microsoft 365 — Your team and AI working on your Microsoft 365.
• Microsoft Licensing — Microsoft 365, Copilot and Azure through CSP, invoiced in pesos.

Arcetec's own solutions

• Our own solutions — The applications Arcetec develops and deploys inside the Microsoft 365 your company already pays for: your people sign in with Entra ID and documents live in your SharePoint.
• CataAI — AI developers who receive their cases by email and Teams, plan them in Azure Boards and carry them all the way to production.
• Lienzo — Social media pieces with your company's brand.
• Licitaciones AI — Licitaciones AI streamlines SECOP II monitoring, optimizing the search for opportunities and making proposal submission more efficient.
• Comunidad360 — Access, bookings, resident census and requests for your community.
• Planeo360 — Projects, clients, resources and help desk in one platform.

How many posts didn't go out this month?

Book 30 minutes. We'll generate a carousel with your brand live and build a sample content grid with your topics, and you'll leave the meeting with an effort and cost estimate for your case.

Schedule your Lienzo de Arcetec demo

Tell us which brands you manage and how you create content today, and we'll contact you within one business day to arrange the demo.

Two ways to work with us

We work in two ways, and this is one of them. Our own products are a service that Arcetec operates on its own cloud, with a dedicated instance for each client. There are no servers to manage and no updates to apply. Azure projects work the other way around: they're deployed in the client's subscription, with its own billing and keys. If what you're looking for is your own infrastructure rather than a service, that's the line for you.