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Empresa Chilena — Automation and Web Scraping for Real Estate Portals

Client: Empresa Chilena — Real Estate / PropTech

The challenge

The company needed to ensure that the main real estate portals were correctly sending the contact details of potential clients. Manual validation was slow, error-prone, and did not allow failures to be detected in real time, which led to lost leads and business opportunities. In addition, they needed to monitor property prices and availability in Chile and Colombia to support market decisions.

The solution

We built a bot that automatically and continuously validates that real estate portals are correctly sending client contacts, integrating the results into the internal system via webhook. In parallel, we deployed a web scraping service in Chile and Colombia that extracts sales and rental data for market analysis. The solution eliminated the reliance on manual reviews, guarantees the traceability of every lead, and delivers up-to-date competitive information for the sales operation.

Why automate contact validation on a real estate portal?

In the real estate business, every contact from a potential client represents a business opportunity. When a portal stops sending a lead and no one notices in time, the company loses sales without knowing it. That is why, in this case, validation stopped being a manual task and became an automated, continuous process.

In addition to monitoring contact delivery, the web scraping service allows the company to observe the market in Chile and Colombia. Sales and rental data, extracted and organized, help to understand prices and availability with up-to-date information, which supports business decisions with objective criteria.

Technologies used

Results

Frequently asked questions

What problem did automating contact validation solve?
Previously, checking that real estate portals were delivering contacts correctly was manual, slow and error-prone, and it could not detect failures in real time. This led to lost leads and lost sales opportunities. The automated solution continuously validates that delivery and removes the reliance on manual checks.
How are the validation results integrated with the company's systems?
The bot sends the results to the client's internal system via webhook. That way, every lead is traceable, so the sales operation knows which contacts arrived and which need attention, without relying on manual verification processes.
What is the web scraping service used for in this case?
A web scraping service was deployed in Chile and Colombia to extract sales and rental data. This information is used for market analysis and gives the sales operation up-to-date competitive intelligence that supports decisions on property pricing and availability.
What technologies were used in the solution?
The solution was built with Python and Selenium for automation and data extraction, and SQL for storing and querying the information. This combination covered both continuous validation of contact delivery and market monitoring.

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